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The Corporate Battle Over the Cable News Network Shows The Extent to Which Flawed US Journalism Truly Is.

Late Thursday, amid swirling speculation about an incident at Brown University, the network's Kaitlan Collins took to social media, pointing out the conflicting information and guiding the public to her channel's 9pm newscast.

Although CNN is certainly not a perfect news source, her words rang true for a lot of people. It remains one of the outlets where you can find fact-based and mostly dependable reporting – particularly during fast-moving events such as the one developing near a New Hampshire storage facility.

A Precarious Situation During a Business Struggle

However the news network, now 45 years old, finds itself in a uncertain position as two massive media empires battle over ownership of its parent company, Warner Bros Discovery.

No matter the result, the destiny of CNN has turned into a major game of corporate ownership, not as a question of what benefits the news-consuming public.

“This is yet another example of the deep structural problems with roots in many years of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.

The conjecture about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a more important point.

“It is often framed as a corporate drama with influential figures as the protagonists, but there is scant discussion of the common good,” Pickard explained.

The Additional Layer: Donald Trump

The CNN scenario is made more complex by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” antagonist.

Recall the chants of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now claims that CNN needs new ownership. You can read that as ownership that will insulate him from criticism and scrutiny. That is a factor in why he appears to support Paramount Skydance, which has made a hostile bid.

He has grounds to prefer that suitor more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that storied news network.

A Possibility of Continued Uncertainty

It is important to note, if Netflix wins, CNN and other cable outlets would first be spun off into a independent unit. Such a move could be a welcome development to many at the network, but it’s hardly a secure position. That structure could position CNN for another sale. The cycle continues.

According to Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance recently argued that anti-trust laws should block both deals.

“Both acquisition attempts would be detrimental to the country, and both should be opposed by regulators,” Wu recently wrote.

The Fundamental Issue and a Way Ahead

Whatever happens regarding CNN, the bigger problem endures.

“The present media landscape is a highly structure that undermines democracy, but we shouldn’t give in to the belief that change is impossible,” Pickard emphasized. Government actions – originating in the 1930s and 1940s – helped to build this profit-obsessed monster, and new policy decisions can tackle it.

Will that happen in an era where the head of the FCC refuses to acknowledge that the agency is independent? Change is very unlikely now, but that should not imply it will not happen in the future.

Policies that bolster independent news organizations, reinforce local journalism, fund public media, and outlaw the accumulation of media power in too few hands are achievable – they are necessary for a healthy democracy.

In the world of media ownership, bigger isn’t better. And news organizations including CNN shouldn’t be tools in the latest acquisition battle.

HF
Written by

Heidi Fowler

A tech enthusiast and digital strategist with over a decade of experience in emerging technologies and startup ecosystems.

Ember Prime UK

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